Unique Selling Propositions

Unique Selling Propositions

Unique Selling Propositions:

Today, demand of the world is the unique quality. If there is uniqueness in you then only you are appreciated and can grab the attention otherwise you will be seen same as a part of the crowd moving equally among them. Same is the case in the business world. Here it is called as unique selling proposition as the business world completely follows the path of buying and selling.

The Unique Selling Proposition (Unique Selling Point or USP) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.

Let’s ask a simple question yourself? What makes you more unique, more valuable, and more visible in the market? You must have heard the old saying “Differentiate or Die”. In our highly competitive world, you have to be unique and fill a special niche to be successful in the market area. Yet one of the most harmful mistakes small businesses make is not being unique and positioning themselves as the best choice in the market.

Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you:

1. Unique – It clearly sets you apart from your competition, positioning you the more logical choice.

2. Selling – It persuades another to exchange money for a product or service.

3. Proposition – It is a proposal or offer suggested for acceptance.

The Force That Drives Your Business and Sales Success
Your USP is the force that drives your business and success. It can also be used as a “branding” tool that deploys strategy with every tactical marketing effort you use such as an ad, a postcard, or web site. This allows you to build a lasting reputation while you’re making sales. The ultimate goal of your USP and marketing is to have people say to you… “Oh, yes I’ve heard of you. You’re the company who…” – And then respond by requesting more information or purchasing.
Here we have placed an ad of Environplastech, a packing strip. The unique selling proposition or USP of the product is its strength. It forms the best use for packing with an eco – friendly nature. These USP will make the product stand out of the box.





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